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OUR STORY

The way we take care of ourselves and our family is directly related to the way we treat the wider society, offering support to vulnerable groups and ecosystems.

Embrace.gr masterfully combines these two elements: it presents unique brands with vision and ethos for the care of the face, body, children and home, while at the same time it supports public benefit organizations.

It was created through the personal concern and the never-ending interest of the team for unique personal care products, valuable natural raw materials, innovative formulations, interesting brand concepts, but also through the needs and concerns we have today for the social and environmental status.

Our Approach

In embrace.gr we believe that the values ​​of giving, green ethos, distinguished quality and scientifically proven efficiency, can coexist harmoniously on a unique platform.

For this very reason we collaborate only with ethical and sustainable beauty brands, which were created by visionary pioneers, and with whom we share the same code of ethics  and aesthetics.

Key Ingredients

The fundamental ingredients of embrace.gr are

  • Kindness

to ourselves, our families, the planet and society at large

  • Acceptance

of  our true self, but also of the personality of each individual we choose to have in our lives

  • Inclusion

of everyone,   with the firm belief that we are unique and distinct beings, whose diversity and equal participation can shape a charming mosaic. 

Philanthropy

Embrace.gr has decided to donate 3% of each product sale, to support distinguished organizations that offer tangible public benefit work in Greece.

We thought that each product category could contribute to a matching good cause. Specifically: , 

My Self category supports women’s empowerment organizations.

My Baby category supports child protection organizations.

My Home category supports environmental organizations.

Sustainability

At the heart of embrace.gr   are sustainable practices:

  • we choose to include brands that are committed to operating according to the principles of sustainability (use organic raw materials or components with zero environmental impact, choose recyclable or reusable packaging, support local communities for the production of raw materials, etc.)
  • we eliminate the use of plastic from  our packages:  we do not use plastic tapes or plastic wrappers to protect fragile packaging, and we have replaced the outer plastic courier bag with a paper envelope.
  • we have joined forces with the first green courier in Greece, WEBOXIT, which uses solely electric vehicles for deliveries in Athens and Thessaloniki, in order to reduce its environmental footprint.
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